Ecommerce planning for the holiday season is incredibly involved and can quickly become overwhelming. Some may wonder whether their efforts are truly worth it in the long run. We designed this infographic to help you visualize just how effective email marketing can be for your business this holiday.
Did you know that many companies make 40% of their yearly revenue during holiday?
There are many factors to consider when preparing for the holiday season—especially in the ecommerce world—but we decided to dial in and take a comprehensive look at how email can affect revenue. We considered topics such as Black Friday transactions, personalization, segmentation, targeting, coupons and special offers, and more.
We did the math, and if you’re not planning out holiday email marketing early and thoroughly enough, it could cost you. In fact, in 2016, holiday shoppers are estimated to spend 3.5 to 4% more than they did in 2015. Capitalizing on this opportunity, and more, could help increase your revenue.
Check out these 15 stats we compiled that prove holiday email marketing can work in your favor:
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