Learn why Adept Gives is continuing its relationship with The Furniture Bank of Central Ohio in 2019.
In 2018, we launched a “philanthropy experiment” of sorts at Adept Marketing. Rather than engage in our typical volunteer days and financial giving throughout the year, we launched Adept Gives with the goal of achieving a greater, more sustainable impact by doing what we do best and helping a deserving nonprofit grow.
Our vision was simple: through Adept Gives, we would select a nonprofit to “adopt” and work with them over the course of the year like we would any other client. We set aside a pro bono budget of $50,000 and developed an application process to look for a nonprofit partner we could help further their growth goals.
We kicked off 2018 by choosing The Furniture Bank of Central Ohio as our inaugural Adept Gives partner. And now reflecting on the year, the relationship has been even more mutually beneficial than we could have imagined.
Since February, our team at Adept has been working with Steve Votaw, president of The Furniture Bank of Central Ohio, and his team. Just like any client, we immersed ourselves in learning about their goals, their strengths, their challenges and why they do what they do. It has been inspiring to see their work in action – helping those in need have access to furniture for their homes so families literally have beds to sleep in, or a dining table to eat meals together.
We’re proud of the work we have done together this year. We created a video that truly captures the essence and impact of the Furniture Bank, and we’re in the process of making some major enhancements to the website – improvements that will help people understand exactly what the Furniture Bank does and find more ways to get involved either through donations or volunteering.
It’s been especially rewarding to hear how our work with the Furniture Bank is helping them build and develop long-term capacity. As Steve Votaw told us, “Thanks to the experienced marketing specialists at Adept, we have expanded our marketing capabilities to increase our visibility in the community. Working with the team has helped us to think more strategically about marketing and its impact.”
We know our work with the Furniture Bank is not done yet. That’s why we’re thrilled to announce a continued partnership with the organization in 2019. This will allow us to build on the momentum we started this year, developing and executing strategies designed to build brand awareness of the Furniture Bank and use our expertise in digital marketing to help increase financial and furniture donations.
As business owners, we have always felt a responsibility to give back to the community. And it has been so rewarding to partner with the Furniture Bank and have our work play a small role in their mission of helping people in need. We’re looking forward to continuing to grow together in 2019.