April 26, 2023
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PPC
B2B Advertising Is Evolving—It’s Time to Get Out of Your Comfort Zone
By Adept
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December 21, 2022
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Content
5 Top Digital Marketing Trends to Watch in 2023
By Adept
December 6, 2022
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SEO
Universal Analytics vs Google Analytics 4: (And Why You Should Migrate Today)
By Reid Bandremer
November 2, 2022
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Thought Leadership
5 Customer Acquisition Missteps (and how to fix them)
By Adept
August 22, 2022
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Thought Leadership
HR + Digital Marketing = Formula for Talent Acquisition
By Danielle Walton
July 11, 2022
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Conversion Optimization
Become a Conversion Optimization Champion
By Lindsay Peck
June 6, 2022
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Digital PR
News Cycles Are Lightning Quick and Digital Footprints Offer Lasting Value
By Kristyn Wilson
April 14, 2022
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SEO
More Web Vitals: What You Should Expect from Google’s Desktop Rollout of Core Web Vitals
By Lincoln Rinehart
March 16, 2022
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SEO
New FTC Guidelines May Mean Changes in How Brands Handle Online Reviews
By Lincoln Rinehart
January 21, 2022
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News
Adept Strengthens Commitment to Growth By Becoming a Smith Company
By Danielle Walton
January 11, 2022
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SEO
Superpower Your Market Research With Google Trends
By Amanda Leeman
November 23, 2021
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Culture
See How We Plus-Up
By Adept
September 24, 2021
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Thought Leadership
The Future of Marketing: Integration and the Convergence of Brand and Performance Marketing
By Danielle Walton
September 9, 2021
The Time Is Now for Full-Funnel Integration
By Nancy Cloutier
August 24, 2021
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Trust
Building Trust For United Way of Central Ohio
By Kristyn Wilson
August 3, 2021
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Culture
How An Ancient Philosophy Helps Me Improve Productivity
By Robby Herbst
July 22, 2021
Adept Acquires Catchweight SEO
By Adept
July 15, 2021
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Culture
Culture is the Conduit for All Good Things
By Meredith Nelson
July 2, 2021
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Social Media
Three Mistakes to Avoid in Your Social Media Strategy
By Megan Medeiros
June 30, 2021
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Social Media
Social Media Apps That Should Be On Your Radar
By Hannah Dunlap
June 18, 2021
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Work
Translating Everyday Inspiration Into Marketing Solutions
By Adept
June 16, 2021
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Social Media
A Winning Social Media Strategy Any Brand Can Execute
By Jake Kaufman
May 27, 2021
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SEO
Core Web Vitals Adds User Experience into Google’s Algorithm Mix, and We Think That’s a Good Thing
By Sara Kear
May 27, 2021
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Digital PR
Proving Authority Through Thought Leadership
By Kristyn Wilson
May 26, 2021
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SEO
Google is King, But Don’t Forget the Rest of the Court
By Tyler Wilhelm
May 19, 2021
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News
Expanding Talent Roster at Adept
By Adept
May 14, 2021
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SEO
Optimize Your Brand’s Web Presence Like A Resume
By Lincoln Rinehart
May 14, 2021
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Strategy
Q&A with The Beta District Leadership
By Adept
May 4, 2021
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Thought Leadership
Why Data Makes the Difference at Adept
By Danielle Walton
April 29, 2021
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News
Goodbye Third-Party Cookies
By Sara Kear
April 23, 2021
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Strategy
Top 6 Ways Clients Can Optimize Agency Partnerships
By Ashley Gill
April 16, 2021
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Strategy
Creating Video that Positively Impacts the Customer Journey
By Craig Pentak
April 16, 2021
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Trust
The Business of Trust: How Experiences Build Trust and Drive Business Impact
By Kristyn Wilson
March 16, 2021
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Work
Compassion Journey Q&A with Jake Kaufman
By Jake Kaufman
February 8, 2021
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PPC
Google Match Update Could Yield Website Traffic Fluctuations
By Megan Medeiros
January 27, 2021
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News
Making 2021 the Year of Growth and Opportunity
By Danielle Walton
January 13, 2021
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Trust
Five Steps to Rebuilding Trust in 2021
By Kristyn Wilson
December 31, 2020
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News
The Pandemic is a Digital Accelerant
By Danielle Walton
December 30, 2020
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Trust
Jeni's Customer Service is Splendid
By Kristyn Wilson
December 17, 2020
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Analytics
Google's Search Query Data Update and the Future of Machine Learning
By Sara Kear
December 12, 2020
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Trust
Write a Worthy Write-Up Letter
By Kristyn Wilson
December 8, 2020
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Analytics
Google Analytics 4 Makes Machine Learning Mainstream for Web Analytics
By Sara Kear
December 5, 2020
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Trust
How The Polling Industry Can Regain Trust
By Kristyn Wilson
October 6, 2020
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News
Growth Through Trust. Introducing Upright.
By Justin Spring
September 30, 2020
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SEO
The Importance of PPC and SEO Synergy
By Adept
May 8, 2020
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SEO
What is an Algorithm Update?
By Adept
May 1, 2020
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Strategy
Marketing Strategies For Your Business During COVID-19 Pandemic
By Adept
February 18, 2020
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News
What You Need To Know About The California Consumer Privacy Act (CCPA)
By Sara Kear
February 7, 2020
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News
Our New Office: Designed By Data
By Danielle Walton
November 18, 2019
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SEO
What You Need to Know About BERT
By Adept
August 12, 2019
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SEO
Reputation Management: Why Businesses Can't Ignore Online Reviews
By Lincoln Rinehart
May 6, 2019
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Strategy
The Inevitable Marketing Toe-Dip
By Danielle Walton
April 29, 2019
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Strategy
Why Business Leaders Avoid Change—And What It Costs
By Adept
February 18, 2019
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Paid media
Google Shopping Ads Optimization: Using Campaign Structure to Increase Product Revenue
By Adept
December 12, 2018
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News
Continuing the Momentum for 2019: Our Partnership with The Furniture Bank of Central Ohio
By Justin Spring and Danielle Walton
November 19, 2018
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Analytics
How Closed-Loop Reporting Aligns Sales and Marketing Efforts for Business Growth
By Anna Crabill and Robby Herbst
August 14, 2018
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Strategy
Why Video Should Be A Part of Your Marketing Strategy
By Adept
August 3, 2018
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SEO
Local SEO: What Every Business Owner Needs to Know
By Lincoln Rinehart
June 20, 2018
10 Ways Digital Marketing Has Changed Since 2008
By Justin Spring and Danielle Walton
June 20, 2018
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Strategy
Grow Your Business By Thinking Beyond "More and Better Marketing"
By Justin Spring
June 7, 2018
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News
General Data Protection Regulation (GDPR): Marketing Considerations
By Adept
May 3, 2018
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Paid media
Facebook to Change Targeting Data on 9/30. Here’s Why You Need to Care.
By Samuel Johnson and Megan Medeiros
April 25, 2018
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Conversion Optimization
Thinking Beyond Testing: How Conversion Optimization is Evolving to Help Brands Better Connect with Customers
By Sara Kear
March 14, 2018
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Strategy
4 Signs You’re Building Your Website Incorrectly
By Justin Spring
February 16, 2018
Growing Together in 2018: Our Adept Gives Nonprofit Partner
By Adept
November 21, 2017
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Email Reactivation Campaigns: An Often-Missed Revenue Growth Tool
By Justin Spring
November 6, 2017
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Conversion Optimization
8 Tests You Can Run This Holiday To Maximize Site Revenue
By David Boroi
November 2, 2017
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PPC
Why We Love Being a Google Premier Partner
By Samuel Johnson
July 17, 2017
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SEO
Build Your Own Intent-Based SEO Strategy [Free Template]
By Katie Cunningham
July 7, 2017
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SEO
How to Bucket Keywords into Intent Groups
By Katie Cunningham
June 27, 2017
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SEO
Site Quality – Why It Matters and How You Can Improve It
By Katie Cunningham
May 25, 2017
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Conversion Optimization
9 Research Inputs for Continuous Website Improvement
By David Boroi
May 11, 2017
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SEO
How To Do SEO Keyword Mapping: the Right Way
By Reid Bandremer
March 23, 2017
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Content
How to Speed Up Your Ecommerce Content with Rules & Concatenation
By Katie Cunningham
March 21, 2017
AMI Bootcamp: How To Treat Your Clients Like A Franchise
By Marie Werhan
March 16, 2017
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Content
Is Inconsistent Follow-up Killing Your ROI?
By Danielle Walton
March 14, 2017
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Content
6 Reasons Your Inbound Marketing Campaign Will Fail
By Anna Crabill
March 9, 2017
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Conversion Optimization
Why the Ask Matters & How We Doubled the Conversion Rate on a B2B Landing Page
By David Boroi
March 1, 2017
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SEO
How SearchLove 2017 Reinvigorated My Love For Search
By Katie Cunningham
February 16, 2017
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SEO
How to Use Google Analytics Alerts as an SEO Monitoring Tool
By Reid Bandremer
January 23, 2017
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Content
3 Examples of Really Bad Content Marketing (and How to Avoid Repeating These Mistakes)
By Jake Kaufman
January 19, 2017
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Analytics
How to Turn SEMrush & Google Analytics Data into Tables
By Katie Cunningham
January 9, 2017
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Web and Tech
Is Google Optimize the Best New Solution to Website Testing?
By David Boroi
December 14, 2016
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SEO
UX vs. SEO (is Not the Battle You Should be Fighting)
By Reid Bandremer
November 30, 2016
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Content
5 Signs That Signal Your Content Will Become a Black Hole of Wasted Time
By Jake Kaufman
November 21, 2016
How to Hit Audacious Business Goals in 2017
By Danielle Walton
November 17, 2016
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Paid media
Bidding on Brand Terms: 4 Reasons it's a Must for Your PPC Strategy
By Megan Medeiros
November 7, 2016
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Analytics
10 Excel Functions You Need to Know for Data Analysis
By Katie Cunningham
November 1, 2016
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Conversion Optimization
Are You Monitoring These 4 KPIs in Your A/B Testing Program?
By David Boroi
October 21, 2016
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Content
How to Win the New and Next Generation of B2B Buyers
By Jake Kaufman
October 20, 2016
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11 Conversion-Focused Emails Every Retailer Should Send This Holiday
By Jake Kaufman
October 11, 2016
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What You Need to Know About iOS 10 Email Changes
By Anna Crabill
October 7, 2016
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5 Segmentation Strategies Retailers Should Test This Holiday
By Jake Kaufman
October 6, 2016
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Content
Millennial B2B Buyers are on the Rise—6 Ways to Adapt Your Strategy
By Justin Spring
October 3, 2016
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Conversion Optimization
How to Reduce Spam Form Submissions Without CAPTCHA—and Why it Matters
By Marisa Forstyk
September 23, 2016
The Best Productivity Apps on the Market
By Danielle Walton
September 19, 2016
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Analytics
How to make Excel Spreadsheets Your Mom would be Proud of
By Katie Cunningham
September 14, 2016
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Content
24 Takeaways from Content Marketing World 2016 You Should Care About
By Jake Kaufman
September 13, 2016
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Content
15 Stats that Prove Email Can Increase Your Holiday Revenue [Infographic]
By Marisa Catalino
September 1, 2016
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eComm, Email, & Holiday: How to Get More Out of Your List this Holiday Season
By Danielle Walton
August 25, 2016
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Content
21 Ways to Enhance Your LinkedIn Business Page
By Marisa Catalino
August 17, 2016
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PPC
3 Big Drivers of PPC Marketing Cost & How to Plan for Them Effectively
By Sara Kear
August 8, 2016
What Being a Zenefits Customer Taught Us About Agency Sales & Execution
By Danielle Walton
July 22, 2016
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Analytics
Is Data Studio by Google the Best Free Data Visualization Product?
By Sara Kear
July 21, 2016
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Content
Why Marketing and Sales Teams Should Have Their Own Service Level Agreement (SLA)
By Justin Spring
July 14, 2016
Keynote vs. PowerPoint: Is There Any Real Difference?
By Mollie Wiener
July 12, 2016
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Paid media
How to Know if Your PPC Program is Working – an Attribution Primer
By Sara Kear
July 1, 2016
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Conversion Optimization
What it Really Takes to Create a Successful Conversion Optimization Process
By Sara Kear
June 10, 2016
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Content
Key Questions to Ask When Talking to an Agency’s New Business References
By Gail Sech
June 9, 2016
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Content
Why Many Inbound Marketing Efforts Fail—And What it Really Takes to Be Successful
By Jake Kaufman
June 1, 2016
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Conversion Optimization
Conversion Rate Optimization Increases Online Revenue By 73% For National E-Commerce Retailer
By Sara Kear
May 17, 2016
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Content
The Future of B2B Marketing: How to Strategically Attract & Engage Leads in a Self-Service Customer Journey
By Jake Kaufman
April 22, 2016
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Content
Why it's Better to Be a Tour Guide Than a Salesman
By Jake Kaufman
April 19, 2016
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Content
Overcoming the Top Two Barriers to Better B2B Marketing
By Justin Spring
April 14, 2016
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Conversion Optimization
What is the Real Benchmark for Conversion Rates?
By Danielle Walton
April 4, 2016
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PPC
How the Removal of Right Hand Ads is Affecting Paid Search
By Brad Koch
March 31, 2016
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Web and Tech
How to Set Up a Modern WordPress Project on Vagrant
By Ben Gladwell
March 24, 2016
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Content
4 Questions to Ask Before Writing that Next Blog Post
By Jake Kaufman
March 23, 2016
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Comparing 6 Top Advanced Email Platforms for Mid Market e-Commerce Marketing
By Danielle Walton
March 18, 2016
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Web and Tech
Thinking Outside The Responsive Design Box: Focus on Context Over Device
By Justin Hines
March 14, 2016
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Content
Leveraging Thoughtfulness to Inspire, Win Customers, and Build Loyalty
By Jake Kaufman
March 10, 2016
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Content
2 Signs Your B2B Marketing Suffers from The More Traffic Fallacy and What to Do About It
By Justin Spring
February 29, 2016
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SEO
Google Removes Right Hand Column Paid Ads. Here's What You Need To Know.
By Paul Woodhouse
February 18, 2016
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SEO
Welcome to the New Search: Let Google Google That For You
By Paul Woodhouse
February 17, 2016
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Web and Tech
How Developers Can Improve Our Craft By Listening To Non-Technical People
By Ben Gladwell
January 21, 2016
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Web and Tech
10 Reasons WordPress is a Top CMS
By Justin Hines
January 19, 2016
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Web and Tech
WordPress and Security: 5 Questions Answered
By Justin Hines
December 7, 2015
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Conversion Optimization
The Ultimate List of Conversion Rate Optimization And A/B Testing Statistics
By Sara Kear
November 5, 2015
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Conversion Optimization
4 Big Myths About Conversion Rate Optimization
By Sara Kear
October 30, 2015
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Conversion Optimization
10 Questions to Ask About Your Conversion Process
By Sara Kear
October 29, 2015
10 Questions Ecommerce Marketers Must Ask Before Holiday 2017
By Danielle Walton
September 9, 2015
The Ultimate List of E-Commerce Stats for Holiday 2016
By Danielle Walton
July 22, 2015
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Web and Tech
How Adept Helped Increase Monthly Donations by 53% For A Non-Profit With An Integrated Content-Focused Landing Page
By Sharon Hurley Hall
June 10, 2015
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SEO
8 Steps to Get Geo-Targeting Right to Improve Global Reach (International SEO Series, Part 2)
By Sharon Hurley Hall
June 3, 2015
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SEO
How to Target International SEO to Improve Global Reach: Part 1
By Sharon Hurley Hall
April 28, 2015
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Analytics
What Every Business Needs To Know About Google's Mobile-Friendly Update
By Jake Kaufman
April 23, 2015
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SEO
How Adept Used Technical SEO to Boost a Gift Retailer's Traffic and Revenue
By Sharon Hurley Hall
April 2, 2015
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Conversion Optimization
How Conversion Rate Optimization Drove a 470% Boost in Conversion Rate for an Online Jewelry Retailer
By Sharon Hurley Hall
April 2, 2015
How Adept Used Digital Marketing to Drive Offline Leads for a Flooring Company
By Sharon Hurley Hall
April 2, 2015
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Web and Tech
How Adept Landed $6M in Leads for an Engineering Consulting Firm
By Sharon Hurley Hall
February 12, 2015
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Content
Discovering Exponential Results Through Integrated Marketing
By Justin Spring
February 6, 2015
How Adept Doubled Revenue for an E-commerce Retailer with an Integrated Marketing Strategy
By Sharon Hurley Hall
January 6, 2015
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Content
Is Guest Blogging Really Dead?
By Jake Kaufman
December 18, 2014
New Patient Acquisition and the ROI of Digital Marketing for Dentists
By Sharon Hurley Hall
December 5, 2014
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Content
How Facebook's Latest Newsfeed Update Will Affect Your Social Strategy
By Megan Medeiros
November 29, 2014
Meet the Winner of the Adept 20K Website Giveaway!
By Jake Kaufman
November 6, 2014
How Adept Helped a Non-Profit Raise $31,000 in 10 Hours - 7 Steps To Creating an Inspiring Landing Page
By Sharon Hurley Hall
October 28, 2014
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Content
How To Create Content That Supports The Buying Cycle
By Jake Kaufman
October 20, 2014
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Conversion Optimization
How To Use 3rd Party References to Boost Website Conversion Rates
By Justin Spring
October 8, 2014
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PPC
Six Tips For Boosting Landing Page Conversion Rates
By Sara Kear
October 3, 2014
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SEO
6 Quick SEO Tips For Wordpress Sites
By Justin Spring
September 12, 2014
Why We Are Giving Away A $20,000 Website To A Small Business
By Jake Kaufman
September 9, 2014
10 Ecommerce Best Practices for Holiday Planning
By Danielle Walton
September 3, 2014
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Web and Tech
How The Right Website Drastically Impacts Your Small Business
By Danielle Walton
July 8, 2014
How to Determine the Lifetime Value of your E-Commerce Customers [Tutorial]
By Sara Kear
May 19, 2014
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PPC
How to Quickly Create an AdWords Campaign Using Microsoft Excel and AdWords Editor [A Tutorial]
By Sara Kear
March 31, 2014
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PPC
4 Defining Phases That Make or Break a Pay Per Click Ad
By Sara Kear
March 17, 2014
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SEO
4 Essential Components to Dominate Local SEO
By Jake Kaufman
February 14, 2014
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PPC
The 5 Necessary Elements of a Perfect PPC Landing Page
By Sara Kear
January 20, 2014
Internet Marketing Lessons from the Sixties? You Betcha.
By Justin Spring
January 14, 2014
The Top 5 Digital Marketing Trends For Businesses in 2014
By Jake Kaufman
October 17, 2013
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SEO
4 Strategies To Hummingbird-Proof Your Website
By Jake Kaufman
October 8, 2013
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Content
3 Habits That Determine The Success of Content Marketing
By Jake Kaufman
September 23, 2013
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Content
Why Blogging Matters (And 7 Ways To Do It More Effectively)
By Jake Kaufman
August 20, 2013
Adept Ranked As A Top Web Design & Development Firm In Central Ohio
By Jake Kaufman
July 29, 2013
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Content
3 Great Ways To Measure the Value of Your Content Strategy
By Jake Kaufman
July 18, 2013
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SEO
What Every Business Owner & Marketer Should Know About Search Marketing
By Danielle Walton
March 22, 2013
Entrepreneurs and Unicorns Don't Mix. (Here's Why)
By Jake Kaufman
March 21, 2013
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Content
The SEO Potential of Content Marketing
By Justin Spring
February 4, 2013
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Web and Tech
Website Development Tip for Techies: Integrating Codeigniter and WordPress
By PBirnie
December 21, 2012
Be Wary of Coupon Affiliates Stealing Your Affiliate Marketing Commissions
By Adept
September 28, 2012
|
SEO
iOS6's New Apple Maps - What's The Big Fuss and How Does It Impact Local SEO?
By Mike Wright
August 17, 2012
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SEO
Google's Latest Algorithm Changes for June-July 2012
By Mike Wright
May 23, 2012
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SEO
Google's Launches New Knowledge Graph
By Mike Wright
April 26, 2012
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SEO
Google Rolls Out New "Webspam Algorithm Update"
By Adept
March 29, 2012
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SEO
SEO Link Building, the Adept Way
By Mike Wright
March 9, 2012
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SEO
The History of Search (Infographic)
By Mike Wright
March 2, 2012
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Content
Using Social Media Profiles for SEO Value
By Mike Wright
February 17, 2012
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SEO
10 Important SEO Tips for Any Small Business
By Mike Wright
January 20, 2012
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SEO
There Is A Reason Why SEO Works For Small Businesses
By Mike Wright
August 9, 2011
Adept's Approach To Dental Practice Marketing
By Danielle Walton
October 4, 2010
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Analytics
Adept Marketing Is One Of A Few ‘Google Adwords Certified Companies’ In Ohio
By Adept
September 21, 2010
|
PPC
New Report: 77% of Organizations Say PPC is Producing Measurable ROI or Will Soon
By Adept
August 10, 2010
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Web and Tech
New Site Helps Apartments Reach 100% Occupancy
By Adept
July 23, 2010
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SEO
Local SEO For Retail Store Makes Huge Impact
By Adept