The person with the biggest bullhorn no longer gets to own the conversation. Today, the most interesting voice gets the microphone. Content marketing (sometimes called "thought leadership") is the process which enables you to have a more interesting voice.
What's fascinating about the whole thing is that those fancy algorithms actually prefer you to be less boring. Being interesting helps get you better search rankings, larger audiences, and ultimately, more impressive results.
Check out our handy-dandy infographic (don't we have awesome designers?!) to see how this process actually works.
Infographic created by Adept Marketing located in Columbus, Ohio.