Introducing Kimberly O'Connell-Calvo, Adept's Chief Digital Officer

Babe Ruth once said, “Yesterday’s home runs don’t win today’s games.” It’s a quote that guides Kimberly O’Connell-Calvo, Adept’s new Chief Digital Officer. In her pursuit to transform businesses through innovative digital marketing strategies, she’s continuously looking forward—using data as her North Star.

For the last 15 years, Kimberly has developed and held P&L responsibility for many successful business lines. She’s very experienced in developing highly efficient performance marketing strategies and building award-winning e-commerce channel experiences. Additionally, she’s built client-side digital divisions from the ground up, so she’s ambidextrous in well-established corporate environments as well as startups.

Undoubtedly, Kimberly is passionate about driving meaningful results for clients and partnering with them to exceed their goals. That’s why she’s a great addition to our team and why we’re certain clients will value Kimberly’s wisdom and thoughtful approach to solving business challenges. 

But before you meet Kimberly in person, take a moment to learn a little bit more about our newest lead hitter.

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What is a common misconception people have about digital marketing?

One of the most common misconceptions is that digital marketing is a collective of tactical channels that can’t be measured without redundancies or channel conflict.

What is your approach to building an integrated digital strategy?

My approach varies depending upon the client, their maturity stage within digital transformation, and their company culture. Real integration starts with internal alignment guided by a “right-sized” framework and a commitment to the customer.

Why is marketing integration essential for brand growth?

Marketing integration fuels efficiencies! It creates a consistent customer experience across channels which ultimately builds credibility and trust.

Digital moves quickly. How do you stay knowledgeable about what’s next in the industry?

I collect content from leaders within the industry, stay close to technology, and network with a phenomenal group of connected, forward-thinking leaders.

You’re bilingual and have experience working in Latin America. How do your multicultural experiences and background influence your work?

I think and strategize globally. My experience is woven into the fabric of my work. The connections, messaging, creative, media mix—almost every aspect of a multicultural campaign is incredibly detailed and data-driven. It’s a tremendous, and in most cases untapped, opportunity to diversify and broaden a brand’s customer base. The U.S. consumer market is continually growing in diversity, yet most brands focus myopically on the general market.

What do you read/watch/listen to better serve clients?

I consume anything and everything related to their business and their competitors. The best way I serve my clients is by exceeding the business goals they have set forth and by developing a deep understanding of their challenges. I immerse myself in their industry and consistently monitor their competitors. 

Whom do you admire most and why?

Mozart for the beauty he brought to our world. How can you not admire someone who wrote their first symphony at 8 years old?

How do you unwind?

By taking our puppy out for a walk and watching him stop to smell the flowers.