We are launching Adept Gives, a program in which we will be providing pro bono digital marketing services to a selected nonprofit.
This article from Ad Age does a great job simplifying the process of banner ad optimization.
It also reminds us to never be satisfied with the performance of a display ad campaign. Creative plays a major role and it can always be better.
Making Online Ads Suck Less in 8 Easy Steps - Advertising Age - DigitalNext.