Today, let's talk about SEO title tags. Many casual Internet users know what a website title tag is but for those who don't, here is a quick 101 class.
Title Tags play a big role in on-site optimization because they are one of the first things that a search engine bot will inventory when crawling a webpage. This is because title tags are at the very top of a page and are used to summarize the content on that page (see the below image).
The main value of title tags is to use specific target keywords that describe what it is you do so that the search engines understand and rank your webpages appropriately. As an example, Adept Marketing targets keyword phrases for "internet marketing company", "seo company", "ppc company", etc. These keyword phrases target what searchers online are looking for relating to our business.
The key is to target the most efficient keyword phrases for your business (i.e. the keyword phrases that drive the most quality traffic compared to the amount of competition for those keywords). To find out which keyword phrases are the most efficient for your business, it takes a bit of research using different analytics tools such as Google Analytics, Google Webmaster Tools, Google AdWords, Rank Tracker, BuzzStream, etc.
Once you determine the 10-15 most efficient and relevant terms for your website, utilize those in the title tags of your website pages. Keep in mind that the preferred length of title tags is under 60 characters. Make sure to place the most important keywords at the beginning of the title tag since the search engines put higher value on the first words then it diminishes from there.
Lastly, split up your keywords by using pipes (|) or dashes (-). The search engines don't have a preference there so you can use whichever one you prefer.
This concludes your SEO Title Tags 101 class for today. Happy SEO'ing! Let us know if you need any help!