August 4, 2023
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PPC
We Took Google's SGE for a Test Drive—5 Learnings for Paid Search Advertisers
By John Samuelson
Paid media
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April 26, 2023
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PPC
B2B Advertising Is Evolving—It’s Time to Get Out of Your Comfort Zone
By Adept
February 18, 2019
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Paid media
Google Shopping Ads Optimization: Using Campaign Structure to Increase Product Revenue
By Adept
May 3, 2018
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Paid media
Facebook to Change Targeting Data on 9/30. Here’s Why You Need to Care.
By Samuel Johnson and Megan Medeiros
November 17, 2016
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Paid media
Bidding on Brand Terms: 4 Reasons it's a Must for Your PPC Strategy
By Megan Medeiros
July 12, 2016
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Paid media
How to Know if Your PPC Program is Working – an Attribution Primer
By Sara Kear