How does a real estate company increase occupancy and rents for apartments in a challenging economy?
By creating a web presence that clearly communicates key points prospective renters care about and keeping things simple.
Who: Waterford Village
Location: Medina, Ohio
Industry: Real Estate
Waterford Village is a beautiful apartment community set in the woods of Medina, Ohio. With the recent economic declines, the apartment community was experiencing a lower occupancy rate than usual and needed to find a cost-effective way to efficiently market the apartments to prospective renters.
It sounds simple, but the first thing the Adept team did was to look at the existing website design for Waterford Village. As it turns out, Waterford Village did not have their own website. Instead, they had been utilizing the various apartment finder websites to post their community. While this method worked in the past, prospective renters now have higher expectations when shopping for apartments. They want to see an apartment community with its own unique website so they can learn more about the community at their own pace, and find information that is most important to them.
Adept worked with the team at Waterford Village to concept a website design that would deliver exactly what prospective renters are looking for, and the results the community was looking for – more renters!
Adept created a website that is easy to use, and allows prospective renters to find exactly what they are looking for within one easy click.
Just 6 months after launching the new website, Waterford Village had leased 100% of its apartments! Plus, they had accomplished this during an off-renting season (not during the peak summer months).