How does a dental office consistently bring in enough new patient leads each month to sustain its practice?
By utilizing the right Internet marketing team to help implement targeted search engine marketing campaigns…that’s how!
Location: Columbus, Ohio
This practice is Worthington's leader in complex dentistry, which includes cosmetic, reconstructive, sedation, and implant dentistry. The challenge here is to increase the amount of qualified new patient leads for the practice moving forward. The goal is to leverage the Internet as a primary lead generation source.
Adept began managing the practice’s paid search marketing program in September 2010, focusing primarily on Google. In February of 2011, Adept added Yahoo and Bing into the mix.
In the first month of taking the campaign live, Adept generated 14 new patient leads. As of January 2011, the practice was receiving 20+ new patient leads per month with the expectation of increasing that number significantly in the coming months through added exposure in all search engines.